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How Does it Work?
Donor Target Scores utilize predictive analytics to match your existing contacts to our nationwide warehouse of tens of millions of donors and provide custom scores to model a contact’s likelihood to donate and capacity to give.
How Will it Help?
Finding new donors is hard. With our new tools, you’ll be able to easily identify prospective donors within your contacts, including those who come through grassroots channels and have the ability to give more. With potential donors identified, Donor Target Scores also help guide you on the right dollar ask.
How Much Does it Cost?
This feature is free for NGP clients.
Donor Target Scores mean a more informed ask; Donor Target Reports make it actionable.
How Does it Work?
These powerful, action-based reports are pre-segmented as Prospects Targets Report, This Cycle Resolicit Report, and Last Cycle Resolicit Report. In addition, these reports can Send to My List, so fundraisers can take immediate action on identified prospects, such as directly setting up a phone calling or messaging campaign.
How Will it Help?
These reports are packed with insights including cycle totals, most recent active pledge, and contact history—which will save fundraisers time in preparing their next asks. The combination of likely to donate and giving potential scores will give you the Suggested Fundraising Effort.
How Much Does it Cost?
This feature is free for NGP clients.
Still have questions? Check below to see if this additional information helps. If not, feel free to reach out!
Contact & Donation Information
No donor names or contact information are shared. We are simply making it easier to identify prospects you already know about. Furthermore, no detailed donation data are shared; scores are modeled on aggregated and anonymized datasets.
Data Source
Donor Target Scores have been developed using proprietary algorithms and aggregated and anonymized data sourced from the NGP universe. Data derived from the FEC is not used as part of the score development.
Capabilities
Likely to Donate and Giving Potential option values are:
Scores are normalized per committee; each client sees their custom top 10% and so on. This means scores for the same contact may vary across clients.
